Transacting with the customers possessing adequate knowledge of what they intend to purchase is a key factor in marketing in any kind of business. Instances where the customers are knowledgeable on the products they want to purchase the business person will not spend more time in bargaining with the customers. Impulse buying is also minimized by customer experience since customers experience where one get to purchase what he or she did not intend to buy. Impulse buying results by customers being persuaded by the seller or the need f trying out a different brand of a product Company’s products be well known by their customers and they position the brand in the mind of the customers by all means to ensure they retain the customers. High experience by customers concerning a product they will always prefer the product in the market. The features of a product that boosts the customers experience include; quality of the service or product. Customers have enough knowledge on the products that are of high quality in market. Among the factors is the existence of the product in the market. Products that can easily be identified in the market make the customers to have more knowledge concerning their existence and they will be preferred over other products. Another factor that improves the customer experience is branding in that products with outstanding brands improvers customer experience.
The modern society has come up with technologically functioning systems that aids in efficient delivery of services to people. This therefore obligates any individual living in the twenty first century to catch a foretaste of the dictates of technology in order to survive. User developed know-how is an essential in the present society as technology as it creates a self-service a platform. This is based on a person’s attitudes as well as emotions vis-?-vis the use of a product or a system. People have the freedom of choosing whether to interact with the computer or not. Conversely, nearly all people in the planet has been heightening their quest to study computer packages as they would be more than willing to access the technological services that are one combined in almost all business entities. For instance, buying online is one of the services that describe the user knowledge. The contemporary society has created a technique where an individual does not need to go the market to purchase e a product from a company. However, through their knowledge on internet they can order for the services at their doorsteps and receive the products. Besides, purchase of the products has also adopted the online shopping where people do not have to operate on cash basis. Payment is fundamentally online in almost all online shopping business entities.